Blog
Building Real Connection in B2B Sales, Personal Brand, Events, and AI Coaching
Trust in B2B sales isn’t built through pitches or hacks. In this Community Spotlight, I sat down with Joe Fontana to talk about personal brand, LinkedIn, small bespoke events, and how AI coaching fits into human-first selling.
Why Smart Cybersecurity Teams Struggle to Explain What They Do
Why do smart cybersecurity teams struggle to explain what they do? In this Community Spotlight, I sat down with Joel Benge to talk about messaging clarity, GTM alignment, and how technical teams can communicate without dumbing it down.
When Prestige Is a Pitch: How to Spot Pay-to-Play Credibility in Tech
If you’ve built any visible presence in cybersecurity, you’ve probably received an invitation that feels flattering, exclusive, and urgent. And it’s usually selling prestige. This piece breaks down how pay-to-play credibility works in tech, why cyber professionals are prime targets, and how to decide whether an offer strengthens your trust or quietly dilutes it.
How Cybersecurity Companies Show Up When AI Is the One Answering the Question
AI is answering buyer questions before anyone lands on your website. In this Community Spotlight, I sat down with Lee Cooper to talk about AEO, AI search, and what cybersecurity companies actually need to do to stay visible when there’s only one answer.
Keep Your Channel Safe: A YouTube Creator’s Guide to Avoiding Takeovers
Your YouTube channel is more than just videos. It's your brand, your content library, and your connection to an audience. This guide breaks down the real-world threats creators face, from phishing emails to malicious apps, and gives you simple steps to protect your channel before it's too late.
CTV is the Missing Channel in Your Cyber Marketing Mix
B2B cybersecurity marketers: it’s time to move beyond Google Ads and social posts. Connected TV (CTV) advertising is a cost-effective, high-impact way to reach your audience on Hulu, YouTube TV, Roku, and more. Learn how to start small and scale smart.
Why Cybersecurity Brands Should Use YouTube Ads Before Building a Channel
If you’re a cybersecurity startup trying to break into YouTube, don’t start by building a channel. Start with ads. This guide shows how YouTube ads give you faster traction, smarter insights, and a shortcut to better organic video performance.
What CISOs Want from Their Cybersecurity Vendors
CISOs are under constant pressure to prove the value of cybersecurity to the C-suite. Learn how vendors can support CISOs with practical, no-nonsense tools that make reporting, ROI calculation, and executive communication easier. Discover what CISOs really want from their cybersecurity vendors.
Cybersecurity Business Roles That Will Be in High Demand in 2025
Discover the top business-side cybersecurity roles set to be in high demand by 2025. From Revenue Operations Specialists to Content Marketing pros, learn why blending business skills with cybersecurity knowledge is crucial for driving innovation and success in the cybersecurity industry.
The Smart Vendor’s Guide to Crushing RSA: What to Do & What to Avoid
RSAC 2025 is one of the biggest cybersecurity business events of the year—but showing up isn’t enough. Without a solid game plan, vendors risk wasting time, money, and opportunities. In this guide, we break down exactly how to make RSAC worth the investment—from booth strategies and networking tactics to what vendors should absolutely avoid. Whether you're there to generate leads, close deals, or build brand awareness, these tips will help you stand out and succeed at RSAC 2025.
10 Cyber Sales Prospecting Techniques to Close More Deals in 2025
Cybersecurity sales is tough—long sales cycles, skeptical buyers, and constant ghosting. If you're still relying on outdated techniques, it's time to upgrade your approach. This guide covers 10 proven cyber sales prospecting strategies, from ABM and hyper-personalization to social selling and AI-powered automation. Learn how to engage high-value prospects, handle objections like a pro, and close deals faster.
The Role of RevOps in Scaling Cybersecurity Startups
RevOps helps cybersecurity startups scale efficiently by aligning sales, marketing, and customer success. This guide breaks down the key components, essential team roles, and implementation strategies to drive predictable revenue and reduce inefficiencies. Learn why early RevOps adoption is critical for cybersecurity growth.
Career Change to Cybersecurity? LinkedIn Hacks for Success
Thinking about switching to a cybersecurity career? Your LinkedIn profile can be the ultimate hack to getting noticed—if you know how to optimize it. In this guide, I break down the exact steps I used to go from a different industry into cybersecurity, including how to craft the perfect headline, showcase relevant skills (even without direct experience), and build a network that lands real job offers. If you want recruiters to find you and opportunities to come knocking, it’s time to hack LinkedIn for success!
Cybersecurity Buyers Choose Relationships Over Cold Pitches
With long sales cycles and multiple stakeholders, success comes from building relationships, not just pitching products. The best sales pros focus on trust, value, and consistent engagement, ensuring they’re the first call when buyers are ready.
Unified RevOps Approach for GTM Success of B2B SaaS Cybersecurity Businesses
A unified RevOps approach is essential for aligning Sales, Marketing, and Customer Success teams in B2B SaaS cybersecurity. Learn how streamlined collaboration and shared goals drive predictable growth in a high-stakes industry.
Why Veterans Make the Best Hires for Cybersecurity Business Roles (and How to Get Started)
Veterans bring invaluable mission-driven skills to cybersecurity business roles, from customer success to project management. Learn why veterans excel in these positions and how to access free or discounted training programs designed to help you succeed in cybersecurity, beyond technical roles like SOC analyst.
Entry Level Roles on the Business Side of Cybersecurity
Get an in-depth look at entry-level, non-technical roles on the business side of cybersecurity. Learn about a day in the life of a Technical Marketing Specialist, Content Specialist, SDR, and Customer Success Manager, and discover the best certifications to help you break into the field.
The Skills Gap Paradox in Cybersecurity
The Skills Gap Paradox in cybersecurity is frustrating both job seekers and companies. Despite the industry's massive talent shortage, businesses aren't investing in training new hires, instead expecting years of experience for so-called entry-level roles. This blog explores why companies need to rethink their hiring practices and start providing on-the-job training, especially in a field that's still new. It’s time to cultivate talent rather than wait for fully formed experts to appear. Read on for practical solutions to close the gap.
The Cybersecurity Industry Needs Your Business Skills
The Cybersecurity Industry Needs Your Business Skills
Cybersecurity companies need more than just IT experts—they need professionals with business skills in finance, HR, legal, project management, and operations. With the right foundational cybersecurity knowledge, you can pivot into this high-demand field, even without deep technical expertise. Certifications like the ISC2 Certified in Cybersecurity (CC) and courses on platforms like LinkedIn Learning make it easier to gain the skills needed to break into cybersecurity and thrive in roles that support the business side of the industry.
What’s Driving Success in the Cybersecurity Market
What’s Driving Success in the Cybersecurity Market
Cybersecurity is more than just technology—it’s a booming business. This article explores the trends, funding strategies, and growth tactics shaping today’s cybersecurity industry. Whether you're a founder, executive, or investor, learn how companies are positioning themselves for success in this fast-growing market.