Blog
Unified RevOps Approach for GTM Success of B2B SaaS Cybersecurity Businesses
A unified RevOps approach is essential for aligning Sales, Marketing, and Customer Success teams in B2B SaaS cybersecurity. Learn how streamlined collaboration and shared goals drive predictable growth in a high-stakes industry.
Why Veterans Make the Best Hires for Cybersecurity Business Roles (and How to Get Started)
Veterans bring invaluable mission-driven skills to cybersecurity business roles, from customer success to project management. Learn why veterans excel in these positions and how to access free or discounted training programs designed to help you succeed in cybersecurity, beyond technical roles like SOC analyst.
Zoho CRM+: Affordable Alternative to the HubSpot/Salesforce Combo
Looking for a better way to align your sales, marketing, and customer success teams? Zoho CRM Plus offers a seamless, all-in-one platform that keeps everything connected—without the silos created by using HubSpot for marketing and Salesforce for sales. Discover why Zoho CRM Plus is the smarter choice for growing businesses looking to streamline collaboration and drive results.
Entry Level Roles on the Business Side of Cybersecurity
Get an in-depth look at entry-level, non-technical roles on the business side of cybersecurity. Learn about a day in the life of a Technical Marketing Specialist, Content Specialist, SDR, and Customer Success Manager, and discover the best certifications to help you break into the field.
The Skills Gap Paradox in Cybersecurity
The Skills Gap Paradox in cybersecurity is frustrating both job seekers and companies. Despite the industry's massive talent shortage, businesses aren't investing in training new hires, instead expecting years of experience for so-called entry-level roles. This blog explores why companies need to rethink their hiring practices and start providing on-the-job training, especially in a field that's still new. It’s time to cultivate talent rather than wait for fully formed experts to appear. Read on for practical solutions to close the gap.
The Cybersecurity Industry Needs Your Business Skills
The Cybersecurity Industry Needs Your Business Skills
Cybersecurity companies need more than just IT experts—they need professionals with business skills in finance, HR, legal, project management, and operations. With the right foundational cybersecurity knowledge, you can pivot into this high-demand field, even without deep technical expertise. Certifications like the ISC2 Certified in Cybersecurity (CC) and courses on platforms like LinkedIn Learning make it easier to gain the skills needed to break into cybersecurity and thrive in roles that support the business side of the industry.
What’s Driving Success in the Cybersecurity Market
What’s Driving Success in the Cybersecurity Market
Cybersecurity is more than just technology—it’s a booming business. This article explores the trends, funding strategies, and growth tactics shaping today’s cybersecurity industry. Whether you're a founder, executive, or investor, learn how companies are positioning themselves for success in this fast-growing market.
Hack Your Success with the Right People, Processes, and Tools
Success Hacks for Cybersecurity Startups
In cybersecurity, startups face unique challenges with limited budgets and small teams. This guide shares practical strategies for building lean teams, streamlining processes, and choosing affordable tools to maximize efficiency. If you're looking to scale your business without wasting resources, these success hacks are designed for you.
Want to Break into Cybersecurity? Consider the Business Side
Want to Break into Cybersecurity? Consider the Business Side of the House
Cybersecurity isn’t just for the tech crowd. From marketing to sales, and everything in between, the business side of cybersecurity offers endless opportunities. Whether you're looking to pivot your career or expand your skills, this guide explores the roles, strategies, and certifications that can help you carve out your path in this dynamic field.