Blog
Cybersecurity Business Roles That Will Be in High Demand in 2025
Discover the top business-side cybersecurity roles set to be in high demand by 2025. From Revenue Operations Specialists to Content Marketing pros, learn why blending business skills with cybersecurity knowledge is crucial for driving innovation and success in the cybersecurity industry.
The Smart Vendor’s Guide to Crushing RSA: What to Do & What to Avoid
RSAC 2025 is one of the biggest cybersecurity business events of the year—but showing up isn’t enough. Without a solid game plan, vendors risk wasting time, money, and opportunities. In this guide, we break down exactly how to make RSAC worth the investment—from booth strategies and networking tactics to what vendors should absolutely avoid. Whether you're there to generate leads, close deals, or build brand awareness, these tips will help you stand out and succeed at RSAC 2025.
10 Cyber Sales Prospecting Techniques to Close More Deals in 2025
Cybersecurity sales is tough—long sales cycles, skeptical buyers, and constant ghosting. If you're still relying on outdated techniques, it's time to upgrade your approach. This guide covers 10 proven cyber sales prospecting strategies, from ABM and hyper-personalization to social selling and AI-powered automation. Learn how to engage high-value prospects, handle objections like a pro, and close deals faster.
The Role of RevOps in Scaling Cybersecurity Startups
RevOps helps cybersecurity startups scale efficiently by aligning sales, marketing, and customer success. This guide breaks down the key components, essential team roles, and implementation strategies to drive predictable revenue and reduce inefficiencies. Learn why early RevOps adoption is critical for cybersecurity growth.
The Cyber Business Pulse: Workforce Trends, Investments, and Cyber Education
Cybersecurity businesses must stay ahead of workforce trends, investment shifts, and policy changes to remain competitive. This edition of The Cyber Business Pulse dives into the impact of multi-generational teams, rising VC investments, AI regulation changes, the expanding role of CISOs, and the cybersecurity job market’s latest developments. Stay informed and make data-driven decisions to secure your organization’s future.
Career Change to Cybersecurity? LinkedIn Hacks for Success
Thinking about switching to a cybersecurity career? Your LinkedIn profile can be the ultimate hack to getting noticed—if you know how to optimize it. In this guide, I break down the exact steps I used to go from a different industry into cybersecurity, including how to craft the perfect headline, showcase relevant skills (even without direct experience), and build a network that lands real job offers. If you want recruiters to find you and opportunities to come knocking, it’s time to hack LinkedIn for success!
Cybersecurity Buyers Choose Relationships Over Cold Pitches
With long sales cycles and multiple stakeholders, success comes from building relationships, not just pitching products. The best sales pros focus on trust, value, and consistent engagement, ensuring they’re the first call when buyers are ready.
Unified RevOps Approach for GTM Success of B2B SaaS Cybersecurity Businesses
A unified RevOps approach is essential for aligning Sales, Marketing, and Customer Success teams in B2B SaaS cybersecurity. Learn how streamlined collaboration and shared goals drive predictable growth in a high-stakes industry.
Why Veterans Make the Best Hires for Cybersecurity Business Roles (and How to Get Started)
Veterans bring invaluable mission-driven skills to cybersecurity business roles, from customer success to project management. Learn why veterans excel in these positions and how to access free or discounted training programs designed to help you succeed in cybersecurity, beyond technical roles like SOC analyst.
Zoho CRM+: Affordable Alternative to the HubSpot/Salesforce Combo
Looking for a better way to align your sales, marketing, and customer success teams? Zoho CRM Plus offers a seamless, all-in-one platform that keeps everything connected—without the silos created by using HubSpot for marketing and Salesforce for sales. Discover why Zoho CRM Plus is the smarter choice for growing businesses looking to streamline collaboration and drive results.
Entry Level Roles on the Business Side of Cybersecurity
Get an in-depth look at entry-level, non-technical roles on the business side of cybersecurity. Learn about a day in the life of a Technical Marketing Specialist, Content Specialist, SDR, and Customer Success Manager, and discover the best certifications to help you break into the field.
The Skills Gap Paradox in Cybersecurity
The Skills Gap Paradox in cybersecurity is frustrating both job seekers and companies. Despite the industry's massive talent shortage, businesses aren't investing in training new hires, instead expecting years of experience for so-called entry-level roles. This blog explores why companies need to rethink their hiring practices and start providing on-the-job training, especially in a field that's still new. It’s time to cultivate talent rather than wait for fully formed experts to appear. Read on for practical solutions to close the gap.